The first visual of the shot of the car from below is a typical car commercial shot. This angle makes the car look superior and dominant and appears to be 3D compared to all the other objects in the picture. It is in the centre of the shot where the eyes are directly taken to, making the car the most important and significant.
Most of the visuals in this commercial work with the advertising technique of "magic" and "simple solutions". It also suggests accepting pleasures and indulging in leisurely time. At 0:06 the visual of women in bikinis, acting as a couch, appeals to men, however the following image at 0:09 of half-dressed men acting as a couch appeals to women. The image of the man's reaction of the "man couch" promotes humor because he looks as though he accepts the "man couch" as much as the "woman couch" and that goes against the masculinity of Americans cultural perspectives.
Next they show a baby, but not a regular baby, a baby that will solve all your solutions. A baby that will give you more of a rest, more leisure time, so that you don't have to do as much work. This is thus promoting the common theme of leisure and pleasures.
And once again at 0:20 the commercial promotes leisure time and pleasure with the mini-putting green, ice-cream, and the main picture of people hanging around and having fun.
The last visual at 0:24 of a man "magically" losing weight because of the rain, again reinforces American's cultural beliefs of the slim, healthy body.
Overall this commercial promotes leisure and pleasures. The visuals in it contribute to the main idea of leisure and pleasure while also leading to the main cultural view of "The American Dream". "The American Dream" which is a narrative of middle-upper class lifestyle, where wealth buys you leisure time and the pleasures you've always wanted. Therefore buy this car because with it, you will experience the pleasures and leisures of "the American Dream".
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