This commercial focuses on the cultural perspectives of health in America. Americans value the healthy body and the visuals in this commercial depict just that. The dog in this commercial is symbolic for the cultural views of a healthy body and the car in the commercial promotes this view. In the beginning the dog sees the car, however cannot reach the car because he cannot fit through the dog door (0:05). This makes the car look desirable, but untouchable because the dog is "out of shape". The dog then looks at himself in the mirror, depressed, (0:11) (which is a distinct human characteristic of self awareness) and realizes he must loose weight to get to the car. He then workouts, which seems like everyday for a year, until he reaches his goal weight. This pulls upon the American cultural views and reinforces them. Thus suggesting fit and healthy people and people who long to be fit and healthy are targeted in this advertisement. At 0:31 the dog looks at his transformation in the mirror and is a happy healthy dog. His head raised, and standing strong, he looks confident and powerful. He then jumps up onto the couch, instead of laying on it (his habits changed) and sees the car. This time he is able to successfully go through the dog door and chase down the desirable car.
Ultimately this advertisement aims at the cultural views of America of a healthy body and makes the car the desirable object. By making the dog's goal to loose weight, the reward is being able to reach the desirable car. Therefore by taking the cultural views of Americans, the advertisers create a desired lifestyle in which the car fits perfectly, in "the American Dream".
The ending scene where the Star Wars characters are watching the advertisement is a chance for the commercial to display humor, therefore enticing the viewer by making them laugh.
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