This commercial appeals to the male audience. From the dominant race car driving, to the rock and roll concert, to the end where he catches his wife as a damsel in distress. Each visual shouts "man". The visual of the masculin lumber jack, with huge muscles and a beard (clearly full of testosterone) carving a huge sandwich, who then gives a thumbs up to the man driving the car at 0:36 suggests that the manliest of men approves his car. The boxing match at 0:40 displays the violent nature and cultural views of a man. It also plays upon the "Hollywood Dream". In this case the man is the center of attention while driving the race car and all the women in bikinis are excitedly watching him drive.
However, in the end it becomes more practical when he sweeps his wife off her feet (0:50), and essentially defeats the "prince charming" that his wife was dreaming about. This is where the car's magic becomes beneficial in reality. But again at 0:55 when they both turn to look at each other while he is driving, he takes a short glance at her, meanwhile her glance lasts longer, as he turns back to the road. In the end this visual suggests that he still embodies the male dominance, for he is the one driving the car, in complete control.
This displays the "American Dream" by bringing it back to reality in the end. It also shows that the male is dominant and most likely provides for his wife. This suggests male dominancy as in the "American Dream" as well as material desires and luxuries.
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